Saturday, February 21, 2009

How much is your customer worth?

I've been fortunate to work on a contract onsite for the last couple of months and it's been one of the best things that has happened to me.

I came back to iJump with a renewed reality of what customers mean to me. When you're running your own business it's easy to lose track of what's really important.

Some key lessons I learnt on my assignment
  • Providing excellent customer service is a skill
  • It's a deliberate act
  • It involves visualising what your customer may encounter when they try and purchase from you
  • Design a detailed roadmap of concerns and offer solutions
  • Anticipate delays
  • Look at the entire experience of your brand from a customers external experience from day one
Focus on the small details, it's the small things that can make a difference and set you apart from your competitors. Don't be afraid to go the extra mile.

Great things are not done by impulse, but by a series of small things brought together. ..
Vincent Van Gogh

Thanks to zizzybaaloolah for the photo


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