Monday, November 17, 2008

Motrin offends Mothers

With the US Presidential election over, painkiller medication Motrin made some waves on twitter this week. I've never heard of Motrin until now.

This is the ad that sparked the controversy from mothers on twitter, friendfeed, blogosphere and Youtube. Eventually it made it into mainstream media. The Mothers who took offense thought the ad was condescending and thought that wearing a sling wasn't a "fashion statement".




Responses to the Ad:




I'm not a mother so I didn't find it offensive but there were some interesting conversations that took place very quickly on twitter. Whether you agree or not, the conversation is taking place online.

Lessons:

Test the waters before you release such a campaign, Motrin says "We Feel Your Pain" You can only feel someone's pain when you really understand their world. Take the time to learn about your audience. Spend time with them. Show them what your campaign team is thinking of doing. You'll be surprised what they'd come up with.

Motrin have now removed the ad and apologised. I believe this is still a fantastic opportunity for Motrin to listen and respond to all if necessary. Plan another campaign, but this time include some of the people who have voiced their opinion. Imagine how that would go. One thing is for sure - we've heard of Motrin now!

58 comments:

Anonymous said...

buy diazepam online no prescription genuine diazepam online - diazepam paediatric dose

Anonymous said...

ativan medication ativan withdrawal blog - ativan job interview

Anonymous said...

zolpidem ambien zolpidem pediatric dose - zolpidem 30

Anonymous said...

ativan without prescription ativan withdrawal how long does it last - buy lorazepam online mastercard

Anonymous said...

buy xanax bars online no prescription order xanax ucs cod - xanax xr vs generic

Anonymous said...

zolpidem high zolpidem dose max - zolpidem usa to buy

Anonymous said...

buy diazepam que es diazepam 10 mg - diazepam 10 mg tablets

Anonymous said...

diazepam 10mg side effects of diazepam 2mg - diazepam 5mg kaufen

Anonymous said...

ativan pharmacy better high ativan klonopin - ativan quitting

Anonymous said...

diazepam 10mg diazepam 10mg ldt - diazepam 10mg white

Anonymous said...

ativan 2mg ativan bipolar - ativan overdose after effects

Anonymous said...

alprazolam buy does generic xanax look like - can u buy xanax online

Anonymous said...

diazepam and dosage diazepam 2mg mri - diazepam generic online

Anonymous said...

diazepam 10 mg difference between diazepam valium - diazepam 10 mg online kaufen

Anonymous said...

ambien for sale no prescription 300 mg ambien overdose - generic ambien doses

Anonymous said...

online soma soma intimates coupon codes free shipping - buy generic somatropin

Anonymous said...

carisoprodol buy soma online with credit card - soma drug vicodin

Anonymous said...

order zolpidem online ambien prescription - generic ambien rdy

Anonymous said...

soma online carisoprodol high effects - muscle relaxers carisoprodol side effects

Anonymous said...

ambien cheap ambien 10mg street value - buy ambien online from canada

Anonymous said...

valium generic valium 2mg - valium in the sunshine

Anonymous said...

buy generic ambien tripping on ambien stories - ambien side effects hiccups

Anonymous said...

Blogger: Customer Experience Freak - Post a Comment buy ventolin - buy ventolin online http://www.ventolinforsaleonline.com/#buy-ventolin-online

Anonymous said...

Blogger: Customer Experience Freak - Post a Comment cheap meridia online - meridia online no prescription http://www.meridiaordernow.com/#meridia-online-no-prescription

Anonymous said...

Blogger: Customer Experience Freak - Post a Comment order acomplia - buy acomplia no prescription http://www.a6soft.com/#buy-acomplia-no-prescription

Anonymous said...

Blogger: Customer Experience Freak - Post a Comment cheap soma online no prescription - generic soma for sale http://www.emprendiendoideas.com/#generic-soma-for-sale

Anonymous said...

Blogger: Customer Experience Freak - Post a Comment acomplia pills - buy rimonabant online no prescription http://www.a6soft.com/#buy-rimonabant-online-no-prescription

Anonymous said...

Blogger: Customer Experience Freak - Post a Comment ativan drug - purchase ativan online http://www.ativanonlineoffer.com/#purchase-ativan-online

Anonymous said...

Hi, MoxoredapeTox azithromycin chlamydia - azithromycin online http://www.zithromaxonlineprice.com/#azithromycin-online

Anonymous said...

Hi, MoxoredapeTox ambien online without rx - ambien cost http://topandhra.com/#ambien-cost

Anonymous said...

Hello, buy venlafaxine - venlafaxine price http://www.effexorcostonline.com/#venlafaxine-price

Anonymous said...

Paul Johnson Hawaii Drug generic acomplia rimonabant - cheap acomplia diet pills http://www.buydiscountedisotretinoin.net/#cheap-acomplia-diet-pills

Anonymous said...

Hello, furosemide without rx - order lasix without prescription http://www.jacksbackyarddallas.com/#order-lasix-without-prescription

Anonymous said...

advitleva premarin price - premarin sale http://www.premarindiscount.com/

Anonymous said...

Drugs Chicago topiramate online - topiramate no prescription http://www.topamaxforless.com/

Anonymous said...

dalsCleax strattera price - strattera online http://www.stratterabestprice.com/#strattera-online

Anonymous said...

dalsCleax propecia sale - buy generic propecia http://www.propeciaspecialprice.com/#buy-generic-propecia

Anonymous said...

Issues Of Drugs With Olympics generic effexor xr - generic effexor cost http://www.forrealbeachresort.com/ - [url=http://www.forrealbeachresort.com/]generic effexor price [/url]

Anonymous said...

Drug Photo Of Fluconazole furosemide 40 mg - lasix cost http://www.sunflowerocity.com/, [url=http://www.sunflowerocity.com/]furosemide without prescription [/url]

Anonymous said...

1, buy celebrex celecoxib 200mg - order celebrex http://www.celebrexgenericsale.net/celebrex_information.html, celecoxib no prescription

Anonymous said...

x90, order zoloft online no prescription - buy zoloft without prescription http://www.zoloftgenericsale.net/ - [url=http://www.zoloftgenericsale.net/]zoloft without rx [/url]

Anonymous said...

ooo!!! Topamax For Sale - order topiramate online http://www.cheaptopamaxorder.net/#buy-topiramate, [url=http://www.cheaptopamaxorder.net/#buy-topiramate]Topamax No Prescription[/url]

Anonymous said...

ooo!!! Topamax Online - discount topamax http://www.cheaptopamaxorder.net/#topamax-for-sale, Topamax Online

Anonymous said...

2013 cheap wellbutrin - zyban online http://www.wellbutrinforsaleonline.net/#order-zyban, wellbutrin online

Anonymous said...

3, Cheap Effexor - Buy Venlafaxine - buy venlafaxine xr http://www.effexorbenefits.net/.

Anonymous said...

2, Cost Of Nexium - Esomeprazole Price - discount nexium http://www.nexiumonlinefaq.net/.

Anonymous said...

2, Prozac Sale - Cheap Fluoxetine - order fluoxetine online http://www.doesprozacwork.net/.

Anonymous said...

I wanted tо thanκ you for thіs wondeгful reаd!
! I definitely loved every bit of it. I've got you book-marked to check out new things you post…

My web-site click the next website

Anonymous said...

I uѕually do nοt leave many respоnses, but i did ѕome searching and wound up heгe "Motrin offends Mothers".
And I aсtually do have a few questionѕ for you if it's allright. Is it simply me or does it appear like some of the responses come across like written by brain dead folks? :-P And, if you are writing on other online sites, I would like to follow anything new you have to post. Could you make a list of every one of all your social pages like your Facebook page, twitter feed, or linkedin profile?

Also visit my web site: http://leblob.ch

Anonymous said...

It's really a great and useful piece of info. I'm happy that you just ѕhared
this helρful info with us. Pleaѕe κeep us infοrmed like this.

Thanκs for shаring.

Here is my wеbpagе; click the next website

Anonymous said...

Hi, order provigil no prescription - order modafinil http://www.provigilpills4sale.com/, [url=http://www.provigilpills4sale.com/]generic provigil cost [/url]

Anonymous said...

Hi, buy ventolin no prescription - ventolin online no prescription http://www.adjustabledumbbellsforsale.com/, [url=http://www.adjustabledumbbellsforsale.com/]buy ventolin online no prescription [/url]

Anonymous said...

Li, order prozac - prozac online no prescription http://www.prozacorder365.net/, [url=http://www.prozacorder365.net/]fluoxetine online [/url]

Anonymous said...

Hi, [url=http://britpoppedia.com/assignment.html]buy assignment [/url] - buy assignments online - final project assignment http://britpoppedia.com/assignment.html.

Anonymous said...

4, Order Lamisil - lamisil online no prescription http://www.lamisilfast24.net/, [url=http://www.lamisilfast24.net/] Terbinafine Generic[/url]

Anonymous said...

2, [url=http://elainelok.com/]order accutane [/url] - accutane sale - cheap accutane no prescription http://elainelok.com/.

Anonymous said...

5, [url=http://www.isotretinoinonlinerx.net/] Accutane Cost[/url] - Accutane Cost - accutane cost http://www.isotretinoinonlinerx.net/ .

Anonymous said...

14, [url=http://lamereglass.com/] Cheap Acomplia[/url] - Cheap Acomplia - generic acomplia rimonabant http://lamereglass.com/ .

The latest from iJump!

What I'm reading