Obama's first weekly youtube chat clearly marks a new era of 21st century American Presidency from the Whitehouse. He's staying true to what he promised and that is connecting with his people at the grassroot level.
I hear a lot about transparency and authenticity in my social media business travels, but deep down companies are still nervous about putting themselves out there in fear of what people may say about them.
Brands embracing social media have a headstart compared to those that are still deciding or may never join.
I believe transparency is one of the most important competitive advantages a Company can have for attracting customers or employees.
What do you think?
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